About us

UMA Partners was created in 2010 to help customers confronting operations and/or finantial dificulties with a different approach.

UMA culture is formed with a mixture of experienced managers , functional experts and consultants in order to help organizations overcome challenging times.

The portfolio of services offered by UMA Partners, aims to provide an adequate response to the challenges that companies face today.



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Santiago Urío


Industrial Engineer, Pontifical University of Comillas, Spain.

MBA, London Business School, UK.

Santiago is currently leading initiatives in management consultancy, technology and entrepreneurship. He is founder and Managing Partner at UMA Partners.

His professional career is a blend of executive positions in top Fortune 500 companies, consulting and entrepreneurship mix

He has reached executive positions in some of the world leading ICT companies: President of AT&T in Italy and Spain, company where he also led sales in the UK & the Nordics, President of EDS in Spain and Portugal, EMEAA Regional Director in Atento (Worldwide leader in BPO and CRM services), Head of the Solutions division in British Telecom Spain & Portugal among others.

In addition, Santiago had executive responsibilities in multinationals as IBM or the Santander Bank Group.

He has been a member of the Advisory Council of companies in the ICT, BPO and Health and Safety industries where he led a successful start-up.

He is an Associate Professor at ICADE, Comillas University and at Carlos III University both in Madrid (Spain). He is also a frequent speaker about business management and strategy in international forums.




Álvaro Álvarez


Lawyer and expert in human resources and labour relations, knowledge areas in which he has held top-level responsibilities in both national and international companies of different sectors of activity.

He began his career more than twenty-five years ago as a labour lawyer. After knowing both sides at the negotiating tables he entered the world of Labour Relations and Human Resources in different political, social and business organisations such as Mayne Nickless, Kraft (today Mondeléz), IBP Group or Hewlett Packard among others.

He currently holds the position of General Secretary in ManpowerGroup having an active and direct role in the studies, analyses and tendencies as well as the representation of interests in the so-called "future of employment" forums.

Co-founder of UMA Partners, he is currently linked to the firm as Off Counsel in his recognized areas of knowledge and experience.


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Rafael Urío


Lawyer & Business Advisor, Law Degree, Pontifical University of Comillas, ICADE E-1, Madrid, Spain
M.B.A. Middlesex University, London, United Kingdom
M.B.A. In Funeral Services, University of Barcelona, ​​Spain
Rafael develops a professional career in the Services and Retail Sector, in National and International environments, leading Management Positions as Chief Executive Officer CEO, Chief Operations Officer COO, Commercial and Operational Internal Audit, in leading companies in its sector: Marks & Spencer, Yelmo Cineplex, Mémora.
Extensive experience in managing Multi-Site Scenarios, managing and leading territorial structures of more than 1,400 people and functional / matrix areas in Headquarters.
With International Experience in Continental Europe, developing strategies for growth, investment, structural and operational efficiencies of companies, in Venture capital environments (3i, Onex, Nomura), and participating in its Boards of Directors.
Extensive experience in Development and Improvement of the Profit & Loss Accounts, Team Management, Development of Internal Processes, Improvement of Quality Indicators, Development of Product Portfolios , Innovations and Emotional Experience for the Imporvement of Customer Service.
Lecturer and speaker in subjects such as "Team Management and Development ", "Operational Improvements and Efficiencies Development", " Service Operations for Commercial Development", "Emotional and Service Innovation as an element of customer satisfaction and market differentiation",  subjects that are presented in English and Spanish.

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Oscar J. Vicente

Bachelor’s Degree in Economics and Business Administration by the Complutense University of Madrid
PDG –General Management Program, by the IESE Business School, Universidad de Navarra

DIBEX- Digital Business Executive by the Instituto Superior para el Desarrollo de Internet

Oscar is a Professional specialised in business strategy with more than 20 years of experience transforming and developing business for national and international financial entities, heading business-associated functions (product, clients, and strategy) and with direct impact on P&L.

He has developed extensive experience as a financial analyst and portfolio manager (Banif, Urquijo and UBS), which gives him a robust knowledge in investment projects analysis, corporate operations, and financial management.

His professional evolution into business areas has allowed him to develop executive responsibilities such as Chief Strategy Officer (CSO) and Chief Marketing Officer (CMO) in Banco Espirito Santo Spain (now NovoBanco).

He has a large experience in high-performance teams’ development, in the management of multidisciplinary strategic projects and in the definition, planning and execution of business plans. He has a deep knowledge in project management through methodologies of continuous innovation, design thinking, agile development and lean production.

Trainer and lecturer in Management Development Programs for several Business School, in Finance, Business Strategy and Operations and Digital Transformation.



  • Finance
  • Information and Communication Technology
  • Iron and Steel Industry
  • Food Industry
  • Logistics and Distribution
  • Strategic Management Consulting
  • Legal Advice
  • Health Services
  • Human Resources
  • Construction and Real Estate Management

Areas of responsibility 

  • Board of Directors
  • Head of the Board
  • General Management
  • Marketing & Commercial Management
  • Operations Management
  • Finance Management
  • Human Resources Management
  • Information & Technology Management
  • General Counsel
  • Provisions & Supply Chain Management